Data-Driven Ideas
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Smart Execution
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Real Impact
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Data-Driven Ideas ✳︎ Smart Execution ✳︎ Real Impact ✳︎
Nike
Nike wanted a career site that didn’t feel like a career site. They wanted something that looked, sounded, and moved like Nike – just with a hiring lens.
That’s where I came in. Working with their team, we created a data-driven consumer‑grade career experience that brings the brand’s energy into every touchpoint. We launched a brand-new career site, job descriptions, and supporting campaign assets with interactive moments, authentic employee stories, and content optimized for search and location. The result is a hiring experience that feels bold, intuitive, and undeniably Nike – while still doing the hard work of attracting and converting the right talent for the right positions.
Kohler
Kohler has an elevated, recognizable consumer brand, and they wanted an employer brand with the same level of clarity, credibility, and impact. Given the opportunity to build it from the ground up, my team and I jumped at the chance to create an employer brand designed to work, not just look good.
Grounded in data and research, shaped by strategy, and brought to life through intentional design, the work reflects how brand, experience, and creative must operate as one connected system. The result is an authentic employer brand that stands out, builds trust, and drives action across real moments of candidate decision‑making, getting Kohler the right candidates for the right roles.
Social Media & Digital Display Ads
Great employer brands don’t stop at the website. I also partner with brands to translate their employer value proposition into visually engaging, performance‑driven social campaigns using data, optimization, and platform strategy to reach talent where they’re most active, including Meta and LinkedIn. Here are a few standout examples.
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